ALL IN: 101 Real-Life Business Lessons for Emerging Entrepreneurs by Bill Green

You have the Big Idea. You have the drive and ambition. You see the market. You’ve identified the customers.  You want to be wildly successful. You wonder, how certain entrepreneurs have achieved success without a fancy education or unlimited access to capital.

Enter Bill Green, a serial entrepreneur. In All In: 101 Real Life Business Lessons for Emerging Entrepreneurs, Bill uses his own impressive business achievements (and his few fiascos) to provide the reader with the practical tools needed to launch that Big Idea or improve their existing business. In his own unique, humorous, and impassioned style, Bill shares 101 key insights he has gleaned over a 40-year business career that began with a flea market table. He explains, step by step, what it took to leverage his flea market business into a small hardware store, and then morph that store into Interline Brands, a distribution empire. Today, Interline continues to thrive and is owned by The Home Depot with sales of over $1.8 billion.

Bill’s goal in All In is to inspire entrepreneurs and start-ups of all ages and phases to take up the challenge of a growing a business with passion and joy. He leads his readers, using his own life experiences as examples, through all the steps necessary to transform that Big Idea into a successful and fulfilling  business—and beyond. He emphasizes how business advances seldom happen when entrepreneurs stick with the same unchanging business plan, and especially when that business plan is the same as that used by their competitors. He shows his readers the importance of remaining cognizant of shifts and trends in the business world, guiding them to look outward, beyond their specific business area, to catch those advances that can push their business well beyond its competitors. He also discusses the personal sacrifices that arise when starting up a business, and he provides insights for soldiering through even these.

The book’s message is universal and applicable to any business. Bill reveals his business secrets in a witty, honest, and clearly heartfelt manner that makes All In: 101 Real Life Business Lessons for emerging Entrepreneurs a captivating and truly entertaining read. It’s the ideal road map for anyone thinking of starting up a business—and it’s a delightful, fast-paced page-turner for anyone else who might wonder how the Bill Greens of the business world do what they do so well.

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